Insights
Notes on custom Shopify, retention, and what actually moves a DTC number.
How Much Does Shopify Take Per Sale? (2026 Fees Explained)
Shopify takes a cut of every sale in one of two ways, and which one you pay depends on how you process payments. If you use Shopify Payments, the built-in processor, Shopify takes…
Black Friday by the Numbers: Record Sales, and the Customers Who Vanish
Shopify merchants sold $14.6 billion over Black Friday Cyber Monday in 2025, up 27% on the year (24% on a constant currency basis). In 2019 that number was $2.9 billion.
The 10 Best Ecommerce Design Agencies (2026)
The best ecommerce design agency is the one that has actually shipped stores in your category, on your platform, and can prove it with named client work. For a fully custom, desig…
The Best Shopify Subscription Apps (2026)
Subscriptions have become one of the most important growth levers for DTC brands. A strong program creates predictable recurring revenue, raises customer lifetime value, improves …
Best Shopify Agencies for DTC Brands (2026)
The best Shopify agency depends on what you actually need. A productized studio for a fast, fixed-price custom build.
How Much Does a Shopify Redesign Cost? (2026 Pricing Breakdown)
A custom Shopify redesign runs $10,000 to $35,000 with most agencies. Liquid Lemon does one for a fixed $9,500, or $12,500 on Shopify Plus, in a 30-day sprint.
Building Parkside From Zero: How We Named, Branded, and Packaged a New Dog Nutrition Brand
Building Parkside From the Ground Up. We partnered with Parkside to build a dog nutrition brand from the ground up.
Best Email Marketing Platforms for Shopify in 2026
For most established Shopify DTC brands, Klaviyo is the best overall email marketing platform, because it combines deep Shopify behavioral data, segmentation, lifecycle automation…
Taking Hero Cosmetics From Amazon Success to an 8-Figure DTC Brand
In 2018, we worked with Hero Cosmetics to build and scale its direct-to-consumer business beyond Amazon. We designed and developed Hero’s custom Shopify storefront and worked acro…
How We Helped Olipop Build a Higher-Converting DTC Experience
Building a Better Digital Experience for Olipop. In 2024, we worked with Olipop to design and develop key parts of its Shopify storefront.
How Hemp Brands Can Pivot to Non-Infused Products Without Starting Over
A hemp or CBD brand pivoting away from infused products does not need to start over. The most valuable parts of the business, the customer list, brand equity, Shopify data, subscr…
How to Prepare Your Shopify Store for Black Friday: 15 CRO Fixes
To prepare a Shopify store for Black Friday, remove conversion friction before increasing traffic. Make the BFCM offer immediately clear, design and test mobile first, improve sit…
