Insights
Notes on custom Shopify, retention, and what actually moves a DTC number.
Best Shopify Agencies for Supplement & Wellness Brands (2026)
The best Shopify agency for a supplement or wellness brand isn't the biggest one. It's the one that builds a store that converts a skeptical, subscription-driven buyer, someone wh…
When Should You Hire an Ecommerce Agency for Black Friday?
Brands should typically hire an ecommerce agency 8 to 16 weeks before Black Friday, depending on the work. Shopify redesigns and development should begin 12 to 16 weeks out, while…
Does a Shopify Redesign Hurt SEO? What Actually Causes the Damage
TL;DR: A Shopify redesign that keeps your URLs, your content, and your internal links is close to SEO-neutral. Google says so in its own documentation: "301 and other permanent re…
Best Shopify Plus Agencies for Consumer Packaged Goods (2026)
The best Shopify Plus agency for a Consumer Packaged Goods brand is the one that builds the store around the second order, not the first. CPG lives on repeat purchase, so subscrip…
The 10 Best Shopify Agencies for Activewear Brands (2026)
The best Shopify agency for an activewear brand is the one that has actually built for performance and apparel brands, and can ship before your next drop. For a fixed-price custom…
Best Shopify Design Studios for Beauty & Skincare Brands (2026)
Beauty has the highest repeat-purchase ceiling in DTC, and most storefronts waste it. The store either builds trust at the PDP level or it leaks customers to Sephora.
Rolling Loud Case Study: Festival Films Cut Like Music Videos, Zero Revisions
TL;DR: Liquid Lemon's production team filmed Rolling Loud, the biggest hip-hop festival in the world, delivering the official 2019 aftermovies for both Rolling Loud New York and R…
RBC × OVO Ad Case Study: Post-Production With a 95% Watch-Through Rate
TL;DR: Liquid Lemon's production team handled post-production for RBC's promotional advertisement announcing the bank's partnership with OVO, Drake's label, and its co-founder Oli…
The Aaron Judge Ad That Lifted JBL Sales 35%: A DTC Creative Case Study
TL;DR: Liquid Lemon's production team handled full-service production of a JBL advertisement featuring Aaron Judge: direction, filming, and editing. JBL's VP of Marketing reported…
Best Shopify Plus Agencies for DTC Brands (2026 Comparison Guide)
TL;DR: The best Shopify Plus agency depends on your growth stage, budget, and integration requirements. Enterprise brands migrating from legacy software require global agencies li…
Case Study: Scaling Triangl from Six Figures to Eight on Shopify
Most agency case studies show a redesign snapshot. This one covers five years of P&L responsibility- the storefront, the ads, and the creative for one of the largest DTC bikin…
How Much Does a Shopify Plus Agency Cost in 2026?
TL;DR: Custom Shopify Plus agency projects typically cost between $50,000 and $250,000+, with ongoing retainers ranging from $5,000 to $20,000/month. The wide variance in quotes i…
