Insights
Notes on custom Shopify, retention, and what actually moves a DTC number.
Squarespace vs Shopify: Which Is Better for Ecommerce in 2026?
Quick answer: Squarespace vs Shopify for ecommerce. Squarespace is a design-led website builder with ecommerce built in.
Best Shopify SEO Agencies (2026)
Quick answer: the best Shopify SEO agencies. The best Shopify SEO provider depends on whether you need the storefront built right or an ongoing search program run.
Wix vs Shopify: Which Is Better for Ecommerce in 2026?
Quick answer: Wix vs Shopify for ecommerce. Wix is an all-in-one website builder that can also run a store.
Webflow vs Shopify: Which Is Better for Ecommerce in 2026?
Quick answer: Webflow vs Shopify for ecommerce. Webflow is a visual website builder with ecommerce built on top.
Triple Whale Review (2026): Is It Worth It for a Shopify Brand?
Disclosure: Liquid Lemon is a Shopify / Shopify Plus design + development studio for DTC brands. We use Triple Whale ourselves to run media buying and reporting for the brands we …
Best Shopify Agencies for Pet Brands (2026)
The best Shopify agency depends on what you actually need. A productized studio makes sense when you want a defined custom build, an enterprise agency fits complex international o…
Black Friday SEO Now Means Getting Found by AI Too
Every Black Friday prep list is written for Google's blue links: rank the collection page, win the keyword, get the click. That's still worth doing, but it covers less of the map …
The Black Friday Email and SMS Plan That Isn't Just More Sends
Ask most brands what their Black Friday email plan is and you get a number: how many campaigns they're going to send. On Black Friday 2024, email and SMS drove 43% of all store re…
The 7 Days After Black Friday: Where Customers Are Actually Kept
You spent all of November acquiring Black Friday customers. Whether they turn into actual customers or vanish is mostly decided in the two weeks after the sale, not in some winbac…
Black Friday Marketing Ideas That Build a Profitable Weekend
Most Black Friday marketing idea lists are 50 tactics deep and margin-blind. They'll tell you to add a countdown timer and post more on Instagram without ever asking whether the w…
The Black Friday Discount Trap: Why Going Deeper Loses Money
Every Black Friday the instinct is the same: go deeper than last year. One competitor posts 50% off and the whole plan wobbles.
Replo vs Custom Shopify Build: When Each One Wins
For anything that is actually your storefront, a custom Shopify build wins, and it isn't close. Replo is a good page builder for one narrow job: disposable campaign landing pages …
