Shopify
Theme architecture, Liquid, and the build decisions that decide what a store can do later.
Shopify Subscription Storefronts: Apps, UX, Migration & Custom Builds (2026)
Quick answer: how subscriptions work on a Shopify storefront. Shopify has native subscription infrastructure built on selling plans and subscription contracts, and it processes re…
Best Shopify Agencies for Subscription Brands (2026)
Quick answer: the best Shopify agencies for subscription brands. For a growing DTC subscription brand that wants a custom storefront built around its subscription program, Liquid …
Shopify Plans in 2026: Which One Do You Actually Need?
TL;DR: Shopify has four full-store plans. Grow ($105/mo) once US sales pass roughly $200,000/year, per Shopify's own break-even guidance.
Black Friday SEO Now Means Getting Found by AI Too
Every Black Friday prep list is written for Google's blue links: rank the collection page, win the keyword, get the click. That's still worth doing, but it covers less of the map …
The Black Friday Email and SMS Plan That Isn't Just More Sends
Ask most brands what their Black Friday email plan is and you get a number: how many campaigns they're going to send. On Black Friday 2024, email and SMS drove 43% of all store re…
The 7 Days After Black Friday: Where Customers Are Actually Kept
You spent all of November acquiring Black Friday customers. Whether they turn into actual customers or vanish is mostly decided in the two weeks after the sale, not in some winbac…
Black Friday Marketing Ideas That Build a Profitable Weekend
Most Black Friday marketing idea lists are 50 tactics deep and margin-blind. They'll tell you to add a countdown timer and post more on Instagram without ever asking whether the w…
The Black Friday Discount Trap: Why Going Deeper Loses Money
Every Black Friday the instinct is the same: go deeper than last year. One competitor posts 50% off and the whole plan wobbles.
How Much Does Shopify Take Per Sale? (2026 Fees Explained)
Shopify takes a cut of every sale in one of two ways, and which one you pay depends on how you process payments. If you use Shopify Payments, the built-in processor, Shopify takes…
Black Friday by the Numbers: Record Sales, and the Customers Who Vanish
Shopify merchants sold $14.6 billion over Black Friday Cyber Monday in 2025, up 27% on the year (24% on a constant currency basis). In 2019 that number was $2.9 billion.
The 10 Best Ecommerce Design Agencies (2026)
The best ecommerce design agency is the one that has actually shipped stores in your category, on your platform, and can prove it with named client work. For a fully custom, desig…
The Best Shopify Subscription Apps (2026)
Subscriptions have become one of the most important growth levers for DTC brands. A strong program creates predictable recurring revenue, raises customer lifetime value, improves …
