Liquid Lemon

Insights

Notes on custom Shopify, retention, and what actually moves a DTC number.

98 articles
01InsightsOct 2026 5 min read

Bubble vs Shopify: Custom App or Real Store?

Quick answer: should you build a store on Bubble or Shopify? If you are building a marketplace or a custom web app with its own logic, Bubble is built for that and Shopify is not.…

Bubble vs Shopify: Custom App or Real Store?
02InsightsOct 2026 5 min read

Replit vs Shopify: Building a Store vs Operating One

Quick answer: can you build an online store with Replit? Yes. Replit's AI Agent can build a full-stack store, host it, and run a database behind it, and Replit documents both buil…

Replit vs Shopify: Building a Store vs Operating One
03InsightsOct 2026 3 min read

Shopify Subscription Statistics & DTC Subscription Benchmarks (2026)

Quick answer: the key Shopify subscription statistics for 2026. Subscription commerce is big and still growing fast, but most of what kills a subscription brand is retention, not …

Shopify Subscription Statistics & DTC Subscription Benchmarks (2026)
04InsightsOct 2026 5 min read

Framer vs Shopify: When Plugin Commerce Hits a Ceiling

Quick answer: can you build an online store with Framer? You can sell on Framer, but not natively. Framer is a design-first website builder, and commerce is added through third-pa…

Framer vs Shopify: When Plugin Commerce Hits a Ceiling
05InsightsOct 2026 5 min read

Bolt.new vs Shopify: Can You Build a Real Store With It?

Quick answer: can you build an online store with Bolt.new? Yes, Bolt.new can generate a working storefront, and since its 2025 native Stripe integration it can take payments too. …

Bolt.new versus Shopify for building an online store, illustrated in Liquid Lemon's brand style.
06InsightsOct 2026 3 min read

The Biggest Brands on Shopify (2026)

Quick answer: which big brands are on Shopify? A lot of the names you already know run on Shopify or Shopify Plus. SKIMS, Gymshark, Allbirds, Glossier, Kylie Cosmetics, Fenty Beau…

The biggest brands on Shopify in 2026, Liquid Lemon brand illustration.
07InsightsOct 2026 5 min read

v0 vs Shopify: A Headless Front End, Not a Replacement

Quick answer: can you build a store with v0 by Vercel? Yes, and v0 is unusually good at it, because it generates a Next.js front end that pairs naturally with Shopify's Storefront…

v0 vs Shopify: A Headless Front End, Not a Replacement
08Case StudiesOct 2026 4 min read

OFFLINE: Bold Packaging Design for a New Generation of Functional Beverages

Liquid Lemon's packaging design and creative direction for OFFLINE, a functional beverage brand, across three flavors: FLOAT, UNWIND, and UPLIFT.

OFFLINE: Bold Packaging Design for a New Generation of Functional Beverages
09SubscriptionOct 2026 3 min read

How to Migrate Shopify Subscriptions Without Losing Subscribers

You can migrate Shopify subscriptions without forcing customers to re-enter payment details, as long as the payment processor stays the same. Shopify imports existing pay-as-you-g…

Two glass spheres joined by a flowing link, representing migrating Shopify subscriptions without losing subscribers
10SubscriptionOct 2026 3 min read

Shopify Subscription Customer Portal UX (Skip, Pause, Swap, Cancel)

A subscription customer portal is where subscribers manage their own plan: skip a delivery, pause, swap a product, change frequency, update address and payment, and cancel. Good p…

Glass dial and buttons on a near-black background, representing a Shopify subscription customer portal with skip, pause, swap and cancel controls
11SubscriptionOct 2026 3 min read

Shopify Subscription Bundles: Fixed Sets vs Build-a-Box

Shopify's native Bundles app can't sell bundles on a subscription. Shopify states plainly that bundles created with its first-party tooling can't be combined with selling plans, w…

Open glass box holding three products, representing fixed set and build-a-box Shopify subscription bundles
12SubscriptionOct 2026 3 min read

How Much Does a Custom Shopify Subscription Store Cost?

A custom Shopify subscription store has two separate costs that founders keep merging. Platform cost is ongoing: your Shopify plan, payment processing fees, and a subscription app…

Translucent glass price tag on a near-black background, representing the cost of building a custom Shopify subscription store