Insights
Notes on custom Shopify, retention, and what actually moves a DTC number.
Best Email Marketing Platforms for Shopify in 2026
For most established Shopify DTC brands, Klaviyo is the best overall email marketing platform, because it combines deep Shopify behavioral data, segmentation, lifecycle automation…
Taking Hero Cosmetics From Amazon Success to an 8-Figure DTC Brand
In 2018, Hero Cosmetics worked with Liquid Lemon, a Shopify / Shopify Plus design + development studio, to build and scale its direct-to-consumer business beyond Amazon. Liquid Le…
How We Helped Olipop Build a Higher-Converting DTC Experience
Building a Better Digital Experience for Olipop. In 2024, Olipop worked with Liquid Lemon, a Shopify / Shopify Plus design + development studio, to design and develop key parts of…
How Hemp Brands Can Pivot to Non-Infused Products Without Starting Over
A hemp or CBD brand pivoting away from infused products does not need to start over. The most valuable parts of the business, the customer list, brand equity, Shopify data, subscr…
How to Prepare Your Shopify Store for Black Friday: 15 CRO Fixes
To prepare a Shopify store for Black Friday, remove conversion friction before increasing traffic. Make the BFCM offer immediately clear, design and test mobile first, improve sit…
How to Increase Your Shopify Conversion Rate (2026)
To increase your Shopify conversion rate, remove friction before buying more traffic. Start with offer clarity, mobile UX and performance, stronger product pages, earlier social p…
Best Shopify Agencies for Beverage Brands (2026)
Liquid Lemon is the best Shopify agency for beverage brands that want a fully custom, subscription-first storefront on a fixed budget and timeline: $9,500 on Shopify, $12,500 on S…
Shopify for CPG Brands: How to Scale DTC, Wholesale, and Shopify Plus B2B
A wholesale-first CPG brand scales DTC on Shopify by building a storefront that actually converts consumers, keeping the first-party purchase data retail hides from you, and runni…
Black Friday Marketing Strategies for CPG Brands That Actually Drive Sales (2026)
The best Black Friday strategy for a CPG brand is to treat BFCM as a customer-acquisition and retention event, not a four-day discount campaign. Start building demand before Cyber…
The 2026 Federal Hemp Rules: What Shopify Hemp and CBD Brands Actually Need to Do
Last legally reviewed: August 31, 2026. Current federal effective date: November 12, 2026.
Shopify Plus Migration: When to Upgrade (And What Actually Changes)
TL;DR: Moving to Shopify Plus is not a replatform. Your store, theme, apps, and data all stay exactly where they are; you're changing plans and turning on features, and the switch…
What's a Good Shopify Conversion Rate? (2026 Benchmarks)
A good Shopify conversion rate is one that outperforms comparable stores at your price point, traffic mix, and customer mix, not a universal percentage. One current Q2 2026 datase…
