Insights
Notes on custom Shopify, retention, and what actually moves a DTC number.
Best Shopify Design Studios for Beauty & Skincare Brands (2026)
Beauty has the highest repeat-purchase ceiling in DTC, and most storefronts waste it. The store either builds trust at the PDP level or it leaks customers to Sephora.
Rolling Loud Case Study: Festival Films Cut Like Music Videos, Zero Revisions
TL;DR: Liquid Lemon's production team filmed Rolling Loud, the biggest hip-hop festival in the world, delivering the official 2019 aftermovies for both Rolling Loud New York and R…
RBC × OVO Ad Case Study: Post-Production With a 95% Watch-Through Rate
TL;DR: Liquid Lemon's production team handled post-production for RBC's promotional advertisement announcing the bank's partnership with OVO, Drake's label, and its co-founder Oli…
The Aaron Judge Ad That Lifted JBL Sales 35%: A DTC Creative Case Study
TL;DR: Liquid Lemon's production team handled full-service production of a JBL advertisement featuring Aaron Judge: direction, filming, and editing. JBL's VP of Marketing reported…
Best Shopify Plus Agencies for DTC Brands (2026 Comparison Guide)
TL;DR: The best Shopify Plus agency depends on your growth stage, budget, and integration requirements. Enterprise brands migrating from legacy software require global agencies li…
Case Study: Scaling Triangl from Six Figures to Eight on Shopify
How Liquid Lemon ran Triangl's Shopify store, paid social, and creative for five years, scaling the DTC bikini brand from six figures to eight figures in online sales.
How Much Does a Shopify Plus Agency Cost in 2026?
TL;DR: Custom Shopify Plus agency projects typically cost between $50,000 and $250,000+, with ongoing retainers ranging from $5,000 to $20,000/month. The wide variance in quotes i…
Shopify Agency vs. Freelancer: Which Should a DTC Brand Hire in 2026?
TL;DR: The choice between a Shopify agency, a freelancer, or a productized studio comes down to who owns the project risk. Freelancers are ideal for defined tasks and maintenance.
Lovable vs Shopify: When AI Site Builders Break Real Ecommerce
Quick Answer: How Does Lovable Work With Shopify? Lovable can now connect directly to Shopify and generate a custom ecommerce storefront while Shopify handles the commerce backend…
How Long Does a Shopify Redesign Take? (Honest Answer for 2026)
Every founder asks the same question before a Shopify redesign: how long is this actually going to take? The honest answer depends on who you hire, how they work, and whether thei…
Best Shopify Design Studios for DTC Brands (Fast, Fixed-Price Builds That Convert)
TL;DR: The best Shopify design studio for direct-to-consumer (DTC) brands depends on revenue scale, timeline, and budget. For mid-market DTC brands ($500K–$10M+) requiring a fully…
What Does a Shopify Plus Agency Do? (And Why Most Slow You Down)
Quick Answer: What Does a Shopify Plus Ecommerce Agency Do? A Shopify Plus ecommerce agency designs, develops, migrates, integrates, and optimizes stores running on Shopify Plus. …
