Free DTC tools
Free calculators for DTC & Shopify brands.
No signup. The numbers that decide whether growth is profitable, run in seconds. Built by Liquid Lemon, a Shopify design studio and DTC growth agency for consumer brands.
01 · Ads
Break-Even ROAS Calculator
The exact ROAS and maximum CAC your store needs to break even on the first order.
Open →02 · Retention
DTC Growth Score & LTV
Your customer lifetime value, LTV:CAC ratio, CAC payback, and a 0 to 100 growth score.
Open →03 · CRO
Conversion Rate Value
What a conversion-rate lift is worth in annual revenue on the traffic you already pay for.
Open →04 · Platform
Shopify Plus Break-Even
The monthly GMV where Shopify Plus pays for itself versus Advanced.
Open →05 · AOV
Free-Shipping Threshold
The cart threshold that lifts average order value without eroding your margin.
Open →06 · Email
Email Revenue
How much revenue your email program should drive versus the DTC benchmark.
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