One Team. Every Growth Lever.
Strategy, creative, development, acquisition, conversion, and retention. All under one team.
Complete Shopify redesign + custom development, included within the engagement.
Ongoing development after launch, from landing pages and product launches to new sections, functionality, and campaign experiences.
Meta + Google management, including strategy, campaign architecture, optimization, testing, and budget allocation.
Ongoing performance creative in static graphic design, built around the angles, products, and offers actually driving revenue.
Dedicated landing pages that connect each major campaign and offer to a conversion-focused customer experience.
Continuous CRO, improving the path from first click through product page, cart, checkout, and purchase.
10 fully managed email campaigns per month, including strategy, copy, design, build, segmentation, scheduling, and reporting.
Full lifecycle automation, capturing revenue across welcome, abandonment, post-purchase, replenishment, winback, and more.
Subscription growth + retention, improving conversion into subscription while reducing voluntary and involuntary churn.
Weekly performance reviews, focused on what happened, why it happened, and what we are doing next.
Direct founder-level partnership with Nick and Andrew, supported by the broader Liquid Lemon team. Daily communication in Slack and email, weekly performance calls, and our phone numbers for whenever they are needed.
Month-to-month engagement. No annual commitment.
The model: Liquid Lemon operates as an extension of Nakery’s team, with acquisition, creative, website, conversion, and retention working against the same growth targets.
The rate: $15,000 per month or 15% of monthly ad spend, whichever is greater. One engagement. One team. No fragmented agency stack.
Turn Attention Into Revenue.
We don’t treat media buying as an isolated channel. Creative, traffic, offers, landing pages, and conversion all have to work together.
Meta: campaign architecture, testing strategy, audience development, creative rotation, scaling, and daily optimization.
Google: Search, Shopping, Performance Max, branded search, feed optimization, and ongoing account management.
Performance creative: static graphic design, with new concepts, iterations, and variations developed continuously from real account performance.
Landing pages: campaign-specific experiences built around individual products, audiences, offers, and creative angles.
Offer strategy: testing bundles, first-purchase incentives, gifts with purchase, subscription offers, and merchandising strategies against both conversion and customer quality.
Conversion optimization: continuous improvements across PDPs, collections, cart, upsells, and checkout based on behavioral and revenue data.
Measurement: Meta, Google, Shopify, and supporting attribution configured around a consistent source of truth for decision-making.
Budget allocation: capital moved toward the channels, campaigns, products, and creative producing the strongest incremental return.
Retail alignment: DTC campaigns built to strengthen, not compete with, Nakery’s broader presence across Ulta, HSN, and retail.
Full transparency: Nakery owns every advertising account and pays media platforms directly. No media markups.
The objective isn’t simply to spend more. It’s to build an acquisition engine capable of absorbing more spend profitably.
Creative scope: static graphic design is included in the retainer. Professional video and animation are quoted separately. We can also source UGC creators for content to run across ads and social, quoted per campaign.
Make Every Customer Worth More.
Acquisition creates customers. Retention compounds their value. We build the infrastructure that turns first purchases into second, third, and recurring purchases.
10 campaigns every month: strategy, copy, design, segmentation, build, scheduling, testing, and reporting.
Lifecycle automation: a complete flow ecosystem spanning welcome, browse, cart, checkout, post-purchase, cross-sell, replenishment, winback, and churn prevention.
Flow optimization: automations continuously tested and improved as Nakery’s customer base, product mix, and offers evolve.
Creative system: a cohesive email design system that keeps every campaign unmistakably Nakery while allowing the team to move quickly.
Behavioral segmentation: messaging tailored around purchase history, product interest, engagement, lifecycle stage, and customer value.
Subscription conversion: optimizing how subscription is positioned across the site, PDP, cart, post-purchase journey, and lifecycle marketing.
Churn reduction: pause, skip, swap, payment recovery, cancellation offers, and targeted subscriber communication designed to extend lifetime.
Subscriber loyalty: benefits and experiences that increase with tenure and make staying subscribed increasingly valuable.
Intelligent replenishment: reorder communication built around actual product consumption windows rather than arbitrary send schedules.
Deliverability + list health: ongoing monitoring, suppression, re-engagement, and segmentation to protect inbox placement as the database scales.
The goal: increase repeat purchase rate, subscription adoption, and customer lifetime value so Nakery becomes less dependent on acquiring the next customer to generate the next dollar of revenue.
Nakery owns everything: every account, design, campaign, landing page, and line of custom code created during the engagement.
Direct brand expenses: media spend, Shopify, Klaviyo, subscription software, and third-party applications are paid directly by Nakery.
CPG is our home turf.
Olipop · Built by Liquid Lemon ↗One team. Every growth lever.
Paid media does not operate separately from creative. Creative does not operate separately from the website. And the website does not operate separately from retention. We bring acquisition, design, development, CRO, email, and subscription under one team so every part of the customer journey is working toward the same growth targets.
Fully integratedEvery channel teaches the next.
What we learn in one channel immediately improves the others. Winning ad angles become landing pages. Customer objections become new creative. Conversion data shapes the site. Purchase behavior shapes email and subscription. Instead of managing disconnected vendors, Nakery gets one continuous feedback loop built around what customers are actually doing.
One feedback loopBuild. Test. Compound.
We are not delivering a website and disappearing or launching campaigns and leaving them untouched. Every month we are building, testing, measuring, and improving across acquisition, conversion, and retention. The goal is simple: acquire customers more efficiently, convert more of the traffic you already have, and make every customer worth more over time.
Month after monthBuilt and in production.
Inbox, handled.
Figma-designed, Klaviyo-built. A sample of flows and campaigns we've shipped for CPG brands.
Hover to preview · Click to view the full emailTap an email to view it in full
Built by operators.
Run like owners.
Liquid Lemon is a founder-led growth partner built for brands ready to scale. No layers, no handoffs, and no disconnected agencies competing for attribution. We bring acquisition, creative, eCommerce, CRO, and retention under one team, with every function accountable to the same growth targets.
You work directly with Nick and Andrew in a shared Slack channel and on weekly performance calls. We stay close to the business, move fast, and make decisions across the entire funnel, not just one channel. Strategy and execution stay connected from the first ad impression through conversion, retention, and repeat purchase.
Nick Scott
Co-Founder & CEO, Liquid Lemon
Co-founder of Big Baby Ventures and BLCKHAT. Nick has helped scale leading DTC and consumer brands including Gymshark, OLIPOP, Hero Cosmetics, Alphalete, and others. He leads growth strategy, performance marketing, creative direction, eCommerce, and CRO, focused on turning media, creative, offer, and site experience into profitable growth.
LinkedIn
Andrew Zam
Co-Founder & VP, Liquid Lemon
Co-founder of BLCKHAT. Andrew leads client partnerships, strategy, and operations at Liquid Lemon, connecting every workstream to the same growth objectives. He keeps teams aligned, execution moving, and accountability high across the entire engagement.
LinkedInFAQ
Everything you need to know before we start scaling.
Communicate?
Included?
Included?
Creative?
Included?
Measured?
Long-Term Contract?
Accounts & Assets?
Everything you
need to know.
Before we start scaling.
The Close · Liquid Lemon × Nakery
Ready when you are.
Reply to the email thread and we’ll send the agreement the same day.
Questions? nick@liquidlemon.co