Built to the brief.
A landing site now, the shop in 2027, one Shopify theme. Built to Max’s mockup and brief: the homepage and four pages, the Menu and Join drawers, the forms, four languages, a hero video, and every section editable in the theme editor. When sales open, one setting switches Join to Shop. The Klaviyo flows are optional, in two sizes.
The Site
A custom Shopify theme designed and coded to the mockup, with quiet motion, licensed landscapes, and the forms that fill the waitlist.
Klaviyo Email Flows
The core flows, designed alongside the site and built inside your Klaviyo: the waitlist welcome live at launch, the purchase flows ready for 2027.
With Subscription Flows
Everything in the core flows, plus the subscription lifecycle and cancellation save flows for case subscriptions once the shop opens.
The Site.
An original VĒL theme of its own, matched to the bottles and the name. Two or three directions first, Max picks one, then the final build.
Scope of Work
Custom Online Store 2.0 theme designed and coded to the mockup, from direction through development, QA, and launch.
Homepage, The Brand, The Water, The Circle, and VĒL Pour, the Menu and Join drawers, and the legal pages.
Hero video and licensed landscape imagery, sourced and credited, with desktop and phone crops and still posters for reduced motion.
Slow fades, subtle parallax, a header that turns solid on scroll, Discover cues, and drawers that close on Esc or a click outside.
Join VĒL Pour and tasting forms that save each person as a tagged Shopify customer, email hello@, and send a confirmation.
Waitlist segment for the running total, and VĒL Table and VĒL Active created as unpublished products, ready for 2027.
English, French, German, and Spanish through Shopify Markets, with the language dropdown in the header.
Every section editable in the theme editor by drag and drop: text, pictures, video, colours, and the analysis table.
Built to the brief’s targets: hero loads first, everything else as it nears the screen, WCAG 2.2 AA, and as few apps as possible.
Domain connected over HTTPS, sender email authenticated, titles, share images, and Shopify analytics in place.
Two rounds of revisions per page, with project oversight from Nick and Andrew in Slack and Nick leading the build directly.
30 days of post-launch support. Max owns the store, the domain, the theme code in a Git repository, and all assets.
Klaviyo Email Flows.
Creative designed in Figma alongside the site, so every email shares its typography, colour, and restraint, and implemented inside VĒL’s Klaviyo account. The waitlist welcome goes live with the site; the purchase flows are built now and switched on when the shop opens in 2027.
Core Flows + $5,500
Welcome Flow: six emails for the waitlist, introducing the source, the bottles, and VĒL Pour.
Abandoned Cart and Checkout Flows: two sequences of six emails, ready for the first allocation.
Post-Purchase Flow: eight to ten emails covering the first case, serving, and cross-sell.
Winback, browse abandonment, and replenishment flows, timed to a case of twelve.
Campaign master template for allocation and tasting announcements, structured for future sends.
Klaviyo implementation with the Join and tasting forms syncing, branded transactional styling, and editable Figma files.
With Subscription Flows + $7,500
Everything in the core flows, designed and implemented the same way.
Subscription lifecycle flows: upcoming charge, shipment, skip, swap, and failed payment, all styled to the brand.
Cancellation save flow, offering a pause, a change of cadence, or a swap before a subscription ends.
Subscription implementation in Klaviyo, connected to the subscription app chosen for the 2027 opening.
Member onboarding for VĒL Pour subscribers: the first case, what to expect, and how to manage deliveries.
Four to six weeks.
Agreement signed, payment cleared, and collaborator access granted. Strategy session with Max.
Two or three directions for the hero, the picture style, and the theme look. Max picks one, then a V1 of the site.
Revisions, the four pages and drawers in place, forms wired, translations loaded for the native-speaker check.
Live on the domain after QA and a full launch check, with the Klaviyo flows alongside it if selected. Then 30 days of support.
Account access. We work as a collaborator in Max’s own Shopify account, with access to the GoDaddy domain and, if selected, to Klaviyo. Everything is built inside VĒL’s own accounts, and the timeline begins once access is in place.
Client responsibilities. Max will provide the logo and bottle vector files, the bottle pictures, the mockup text, the spring analysis, and a native speaker to check each translation. If an asset is not ready, we build with placeholders and swap it in before launch.
Investment and billing. The project fee is $9,500 for the Shopify build. The Klaviyo email flows are an optional add-on at $5,500 for the core flows or $7,500 with the subscription flows, invoiced together if selected. It is due at kickoff, and work commences on payment and receipt of the access reasonably required to begin.
Third-party costs. Shopify fees, paid apps, Klaviyo, and licences for footage, photography, and audio sit outside the project fee. They are paid directly by VĒL and never marked up by Liquid Lemon.
CPG is our home turf.
Olipop · Built by Liquid Lemon ↗A decade of
custom Shopify.
We've been designing and developing custom Shopify sites for about ten years. Every storefront pattern that matters, we've built, shipped, and refined dozens of times.
10+ yearsProven engine,
zero templates.
Nothing we ship starts from a theme. Over a decade of client builds we engineered our own private Shopify foundation for the unforgiving parts: cart drawers, upsell logic, performance. Only our clients get it, and every storefront is custom-coded on top of it. That's why your budget goes to design and conversion instead of re-solving solved problems.
Zero templatesBuilt around
your brand.
Because the foundation is already engineered, your budget goes where it matters: the front end. Every page, section, and interaction your customers touch starts from a blank canvas, built in custom code around your brand guide and references, then elevated with our own creative direction.
100% design focusBuilt and in production.
Klaviyo, handled.
We specialize in email design and retention as well. Figma-designed, Klaviyo-built flows and campaigns shipped for CPG and apparel brands.
Priced separately from the Sprint
Hover to preview · Click to view the full emailTap an email to view it in full
A design studio,
built by operators.
We built Liquid Lemon as operators: lean team, no layers, no agency theater. We've launched custom Shopify sites for some of the biggest brands in DTC. Custom, fast, and engineered to convert from order one.
Nick Scott
Co-Founder & CEO, Liquid Lemon
Co-founder of Big Baby Ventures. Has led performance marketing and Shopify builds for brands like Gymshark, Olipop, Hero Cosmetics, and Alphalete. Obsessed with the intersection of conversion strategy and design craft.
LinkedIn
Andrew Zam
Co-Founder & VP, Liquid Lemon
Runs client partnerships, growth strategy, and operations at Liquid Lemon. Ensures every build ships on time, polished, and built to convert. The reason things run like clockwork.
LinkedInEverything you need to know.
Options, timing, and how it works.
Get Started?
Investment?
Email Build?
Will You Use?
Own the Build?
Need From Max?
Everything you
need to know.
Options, timing, and how it works.
The Close · Liquid Lemon × VĒL
Ready when you are.
Reply to the email thread and we’ll send the agreement and the invoice the same day.
Questions? nick@liquidlemon.co