The Liquid Sprint.
Liquid Lemon will design and develop a fully custom Shopify site for Wildly, tailored to the brand, product offering, and customer journey. The engagement includes original UX/UI design and custom front-end development.
Scope of Work
Custom Shopify design and development, from initial UX/UI direction through development, QA, and launch.
Core site pages, including homepage, collections, custom product display pages, About, Contact, and FAQ.
Storewide components and utility pages, including navigation, footer, search, 404 page, and standard legal-page implementation.
Custom slide-out cart, including merchandising functionality for upsells and bundles where supported by the selected applications.
Accelerated checkout configuration, including Apple Pay, Shop Pay, and Google Pay, subject to Shopify and payment-provider eligibility.
Stay.ai subscription integration with one-time and Subscribe & Save options, plus Okendo reviews.
Responsive, mobile-first development, including front-end performance, image optimization, and app consolidation.
Analytics implementation, including Meta Pixel and Google Analytics configuration and verification.
Two rounds of revisions per page during the applicable design-review stage, with structured approval points throughout.
Project oversight from Nick and Andrew in Slack, with Nick leading design and development directly.
30 days of post-launch support, including technical support, bug fixes, and small additions to the delivered Shopify site.
Wildly will own the final custom code, approved design files, and creative assets.
Project timeline. A V1 of the Shopify site will be completed within two weeks of payment, and the site is live 30 calendar days from kickoff, assuming timely receipt of all required client materials, approvals, feedback, account access, and other dependencies. The anticipated process includes kickoff and strategy, UX/UI design, design review and approval, development, quality assurance, and launch.
Client responsibilities. Wildly will provide all required brand assets, approved photography and video, product information, pricing, policies, claims, and other materials reasonably required to complete the engagement. If content is not ready, we can build with placeholders and swap in final assets and copy before launch.
Investment and billing. The project fee is $9,500, due at kickoff. Work will commence upon payment and receipt of the materials and access reasonably required to begin the engagement.
Third-party expenses. Shopify fees, paid apps, software licenses, and payment-processing fees are not included in the project fee. They are paid directly by Wildly and never marked up by Liquid Lemon.
Email & Retention.
Liquid Lemon will establish the foundational email and retention infrastructure required to support customer acquisition, conversion, post-purchase engagement, and repeat purchasing. Creative will be designed in Figma and implemented directly within Wildly’s Klaviyo account.
Scope of Work
Welcome Flow: six emails introducing the brand and driving first-order conversion.
Abandoned Cart and Checkout Flows: two sequences of six emails each, recovering shoppers who leave without ordering.
Post-Purchase Flow: eight to ten emails covering onboarding, product education, and cross-sell.
Winback, browse abandonment, and replenishment flows, bringing back lapsed customers and driving reorders.
Custom campaign master template designed for Wildly and structured for future campaigns.
Klaviyo implementation, including onsite forms, email capture, and list-growth infrastructure.
Transactional email styling for branded order and shipping communications.
Editable Figma source files for all email creative, provided for continued in-house use.
Project structure. This scope is an optional add-on to the Shopify Sprint. When authorized at kickoff, Liquid Lemon will develop the retention system concurrently with the Shopify site, completing within the same 30 day project window, subject to the same client dependencies and approval requirements.
Combined investment. Shopify Sprint $9,500. Email & Retention $5,000. Total combined investment $14,500. Built together, Wildly launches complete: the Shopify site and the retention system go live on the same day, so the first visitors are captured, converted, and followed up from day one rather than waiting on a second phase to be scoped and built.
Billing. The $5,000 fee is due when email is added. If added at kickoff, it is invoiced together with the Sprint.
Ownership. All deliverables will be implemented within Wildly’s Klaviyo account. Wildly retains ownership of the completed flows, templates, and project-specific design files.
The Second Site.
As part of the broader relationship, Liquid Lemon will extend a $2,000 preferred-client discount toward the development of a second custom Shopify site for North Canna. The engagement will carry the same core design, development, QA, and launch standards as the Wildly Shopify Sprint, while being independently designed around North Canna’s brand identity, product architecture, customer journey, and regulatory requirements.
Scope of Work
Custom Shopify site, including the core design and development scope outlined under Option 01.
Original North Canna UX/UI and creative direction, developed from the brand’s own identity and positioning.
Custom product display pages structured around North Canna’s product assortment and merchandising requirements.
Stay.ai subscription integration, including applicable one-time purchase and Subscribe & Save functionality.
Hemp-specific considerations, including age verification, shipping restrictions, COA presentation, and compliance language.
Payment-processing integration coordinated with North Canna’s existing or approved payment provider.
Responsive development, QA, analytics configuration, and launch support consistent with the standards included in Option 01.
Project oversight from Nick and Andrew in Slack, with a separate channel per brand if preferred.
30 days of post-launch support from North Canna’s launch date, including technical support, bug fixes, and small additions.
North Canna will own the final custom code, approved design files, and creative assets.
Platform limitation. The preferred $7,500 rate applies specifically to a new Shopify site. WordPress development, migrations from other ecommerce platforms, custom backend systems, or material data-migration requirements are outside this scope and may require a separate statement of work.
Preferred rate. Standard Liquid Sprint $9,500. North Canna preferred rate $7,500. Total for Wildly and North Canna $17,000. The discounted rate is being extended specifically in consideration of Liquid Lemon supporting both brands.
Timing. North Canna does not need to commence concurrently with Wildly. The preferred $7,500 rate will remain available for a subsequent North Canna engagement.
North Canna email & retention. A separate Klaviyo Email & Retention build may be added for $5,000.
CPG is our home turf.
Olipop · Built by Liquid Lemon ↗A decade of
custom Shopify.
We've been designing and developing custom Shopify sites for about ten years. Every storefront pattern that matters, we've built, shipped, and refined dozens of times.
10+ yearsProven engine,
zero templates.
Nothing we ship starts from a theme. Over a decade of client builds we engineered our own private Shopify foundation for the unforgiving parts: cart drawers, upsell logic, performance. Only our clients get it, and every storefront is custom-coded on top of it. That's why your budget goes to design and conversion instead of re-solving solved problems.
Zero templatesBuilt around
your brand.
Because the foundation is already engineered, your budget goes where it matters: the front end. Every page, section, and interaction your customers touch starts from a blank canvas, built in custom code around your brand guide and references, then elevated with our own creative direction.
100% design focusBuilt and in production.
Klaviyo, handled.
We specialize in email design and retention as well. Figma-designed, Klaviyo-built flows and campaigns shipped for CPG and apparel brands.
Priced separately from the Sprint
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A design studio,
built by operators.
We built Liquid Lemon as operators: lean team, no layers, no agency theater. We've launched custom Shopify sites for some of the biggest brands in DTC. Custom, fast, and engineered to convert from order one.
Nick Scott
Co-Founder & CEO, Liquid Lemon
Co-founder of Big Baby Ventures. Has led performance marketing and Shopify builds for brands like Gymshark, Olipop, Hero Cosmetics, and Alphalete. Obsessed with the intersection of conversion strategy and design craft.
LinkedIn
Andrew Zam
Co-Founder & VP, Liquid Lemon
Runs client partnerships, growth strategy, and operations at Liquid Lemon. Ensures every build ships on time, polished, and built to convert. The reason things run like clockwork.
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Options, timing, and how it works.
The Close · Liquid Lemon × Wildly
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Reply to the email thread with the option you’re going with and we’ll send the agreement the same day.
Questions? nick@liquidlemon.co