The menu.
Three ways in, one launch date. Pretzelized is already on shelves and on Amazon, and the site should sell like it. Every option starts with the same fully custom Shopify build; the second adds the Klaviyo retention system, and the third adds the full subscription lifecycle. All three are built in the same 30 to 45 day window, inside your own accounts, and you own the code, the design files, and the accounts.
The Storefront
Shopify only. A fully custom site, designed and coded around a brand people already know from the shelf, the full lineup, and the way repeat buyers shop online.
Storefront + Email
The storefront plus the core Klaviyo retention system: seven flows designed, written, built inside your account, and switched on at launch, so the customers you already have keep coming back.
The Full System
Everything in the second option, plus the full subscription lifecycle and cancellation save flows, for the buyers who restock every month rather than every visit.
The Storefront.
Original UX/UI design and custom front-end development, from first direction through QA and launch.
Scope of Work
Custom Shopify design and development, from initial UX/UI direction through development, QA, and launch.
Core site pages, including homepage, collections, custom product display pages, About, Contact, and FAQ.
Storewide components and utility pages: navigation, footer, search, 404 page, and legal-page implementation.
Custom slide-out cart with merchandising for upsells and bundles, where supported by the selected applications.
Accelerated checkout configuration, including Apple Pay, Shop Pay, and Google Pay, subject to provider eligibility.
Subscription integration with one-time and Subscribe & Save, plus reviews, on your current platforms.
Responsive, mobile-first development, including front-end performance, image optimization, and app consolidation.
Analytics implementation, including Meta Pixel and Google Analytics configuration and verification.
Two rounds of revisions per page during the design-review stage, with structured approval points throughout.
Project oversight from Nick and Andrew in Slack, with Nick leading design and development directly.
30 days of post-launch support: technical support, bug fixes, and small additions to the Shopify site.
Pretzelized will own the final custom code, approved design files, and creative assets.
Email & Retention.
Every flow designed in Figma and implemented directly inside Pretzelized’s Klaviyo account, built for an existing customer base rather than a launch list. Nothing is handed over as a file for someone else to build.
Scope of Work
Welcome Flow: six emails introducing the brand and driving first-order conversion.
Abandoned Cart and Checkout Flows: two sequences of six emails, recovering shoppers who leave without ordering.
Post-Purchase Flow: eight to ten emails covering the first order, product education, and cross-sell.
Winback, browse abandonment, and replenishment flows, bringing back lapsed customers and driving reorders.
Subscription lifecycle flows: upcoming charge, shipment, skip, swap, and failed payment, all styled to the brand.
Custom campaign master template designed for Pretzelized and structured for future campaigns.
Klaviyo implementation, including onsite forms, email capture, and list-growth infrastructure.
Transactional email styling for branded order and shipping communications.
Editable Figma source files for all email creative, provided for continued in-house use.
Cancellation save flow, offering pause, a change of cadence, or a swap before a subscription ends.
Core flows: $5,000. Welcome, abandoned cart and checkout, post-purchase, winback, browse abandonment, and replenishment, plus the campaign template, forms, transactional styling, and Figma files. With the storefront, the project is $17,500.
With subscription: $7,500. Everything in the core system, plus the subscription lifecycle flows and the cancellation save flow, built against your subscription app. With the storefront, the project is $20,000.
Thirty to forty five days.
Agreement signed, payment cleared, and account access granted. Strategy session with the Pretzelized team.
A V1 of the Shopify site in your hands for review and approval.
Site and Klaviyo flows live together, after QA and a full launch check.
Post-launch support: technical support, bug fixes, and small additions.
Account access. Pretzelized will provide administrator or collaborator access to the existing Shopify store and administrator access to the Klaviyo account, along with access to the domain and DNS records where required. Everything is built inside Pretzelized’s own accounts, and the timeline begins once access is in place.
Client responsibilities. Pretzelized will provide brand assets, approved photography and video, product information, pricing, policies, and claims. If content is not ready, we build with placeholders and swap in final assets and copy before launch.
Investment and billing. The project fee is $12,500 for the Shopify build on its own, $17,500 with the core Klaviyo retention system, or $20,000 with the subscription lifecycle included. It is due at kickoff, and work commences on payment and receipt of the access reasonably required to begin.
Third-party costs. Shopify fees, paid apps, software licenses, and payment-processing fees sit outside the project fee. They are paid directly by Pretzelized and never marked up by Liquid Lemon.
CPG is our home turf.
Olipop · Built by Liquid Lemon ↗A decade of
custom Shopify.
We've been designing and developing custom Shopify sites for about ten years. Every storefront pattern that matters, we've built, shipped, and refined dozens of times.
10+ yearsProven engine,
zero templates.
Nothing we ship starts from a theme. Over a decade of client builds we engineered our own private Shopify foundation for the unforgiving parts: cart drawers, upsell logic, performance. Only our clients get it, and every storefront is custom-coded on top of it. That's why your budget goes to design and conversion instead of re-solving solved problems.
Zero templatesBuilt around
your brand.
Because the foundation is already engineered, your budget goes where it matters: the front end. Every page, section, and interaction your customers touch starts from a blank canvas, built in custom code around your brand guide and references, then elevated with our own creative direction.
100% design focusBuilt and in production.
Klaviyo, handled.
We specialize in email design and retention as well. Figma-designed, Klaviyo-built flows and campaigns shipped for CPG and apparel brands.
Priced separately from the Sprint
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A design studio,
built by operators.
We built Liquid Lemon as operators: lean team, no layers, no agency theater. We've launched custom Shopify sites for some of the biggest brands in DTC. Custom, fast, and engineered to convert from order one.
Nick Scott
Co-Founder & CEO, Liquid Lemon
Co-founder of Big Baby Ventures. Has led performance marketing and Shopify builds for brands like Gymshark, Olipop, Hero Cosmetics, and Alphalete. Obsessed with the intersection of conversion strategy and design craft.
LinkedIn
Andrew Zam
Co-Founder & VP, Liquid Lemon
Runs client partnerships, growth strategy, and operations at Liquid Lemon. Ensures every build ships on time, polished, and built to convert. The reason things run like clockwork.
LinkedInFAQ
Everything you need to know.
Get Started?
Investment?
Email Build?
the Build?
Need From Us?
Do You Need?
Everything you
need to know.
Options, timing, and how it works.
The Close · Liquid Lemon × Pretzelized
Ready when you are.
Reply to the email thread and we’ll send the agreement and the invoice the same day.
Questions? nick@liquidlemon.co