The Liquid Sprint.
Liquid Lemon will design and develop a fully custom Shopify site for Lucky Cat Collective. Clean, dark, and minimal, built around the product and the way a customer configures it.
Scope of Work
Full site design and front-end development, dark and minimal, built around the product.
Homepage, collection pages, custom product display pages, About, Contact, and FAQ.
Storewide components and utility pages, including navigation, footer, search, 404 page, and legal pages.
Scent profile presentation: notes, strength, and longevity built as a visual system rather than a block of copy.
Product configurator, variant driven, so choosing an option swaps the imagery and updates price and availability.
The product display page for the product launching later, built and implemented whenever it is ready.
The selection carried through to cart, checkout, and the order, so fulfillment sees exactly what was ordered.
Slide-out cart with upsell and add-on logic, plus Apple Pay, Shop Pay, and Google Pay.
Subscription-ready architecture, so refillable and consumable products can move to subscribe and save without a rebuild.
Okendo reviews installed and designed to match the brand.
Mobile-first build, with page speed and image optimization across every template.
Meta Pixel and Google Analytics configured, tested, and verified before launch.
Nick leads the design and build directly, with a shared Slack channel for daily communication.
You own everything: the code, design files, and every asset.
Project timeline. A V1 of the Shopify site will be presented within two weeks of payment, and the site is live 45 calendar days from kickoff.
From you: brand assets, product photography for each option, scent information, and approved language.
Billing: $12,500 at kickoff. Development starts immediately.
Third-party costs: Shopify and apps are billed to you directly, never marked up.
Email & Retention.
The site converts the first visit. Email converts every visit after it. The complete Klaviyo foundation, designed in Figma and built in your own account.
Scope of Work
Welcome Flow: six emails introducing the brand and driving first-order conversion.
Abandoned Cart and Checkout Flows: two sequences of six emails each, recovering shoppers who leave without ordering.
Post-Purchase Flow: eight to ten emails covering onboarding, product education, and cross-sell.
Winback, browse abandonment, and replenishment flows, bringing back lapsed customers and driving reorders.
Custom campaign master template designed for Lucky Cat Collective and structured for future campaigns.
Klaviyo implementation, including onsite forms, email capture, and list-growth infrastructure.
Transactional email styling for branded order and shipping communications.
Editable Figma source files for all email creative, provided for continued in-house use.
Optional, not required. The Sprint stands alone. Added at kickoff, email ships inside the same 45 days.
The economics: the Sprint and Email together is $17,500.
Billing: $5,000, due when the email scope is added.
Your accounts: everything is built inside your own Klaviyo. You own every flow, template, and design file.
CPG is our home turf.
Olipop · Built by Liquid Lemon ↗A decade of
custom Shopify.
We've been designing and developing custom Shopify sites for about ten years. Every storefront pattern that matters, we've built, shipped, and refined dozens of times.
10+ yearsProven engine,
zero templates.
Nothing we ship starts from a theme. Over a decade of client builds we engineered our own private Shopify foundation for the unforgiving parts: cart drawers, upsell logic, performance. Only our clients get it, and every storefront is custom-coded on top of it. That's why your budget goes to design and conversion instead of re-solving solved problems.
Zero templatesBuilt around
your brand.
Because the foundation is already engineered, your budget goes where it matters: the front end. Every page, section, and interaction your customers touch starts from a blank canvas, built in custom code around your brand guide and references, then elevated with our own creative direction.
100% design focusBuilt and in production.
Klaviyo, handled.
We specialize in email design and retention as well. Figma-designed, Klaviyo-built flows and campaigns shipped for CPG and apparel brands.
Priced separately from the Sprint
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A design studio,
built by operators.
We built Liquid Lemon as operators: lean team, no layers, no agency theater. We've launched custom Shopify sites for some of the biggest brands in DTC. Custom, fast, and engineered to convert from order one.
Nick Scott
Co-Founder & CEO, Liquid Lemon
Co-founder of Big Baby Ventures. Has led performance marketing and Shopify builds for brands like Gymshark, Olipop, Hero Cosmetics, and Alphalete. Obsessed with the intersection of conversion strategy and design craft.
LinkedIn
Andrew Zam
Co-Founder & VP, Liquid Lemon
Runs client partnerships, growth strategy, and operations at Liquid Lemon. Ensures every build ships on time, polished, and built to convert. The reason things run like clockwork.
LinkedInFAQ
Everything you need to know.
Get Started?
Our Options?
Configurator Work?
Product Launching Later?
Need From Us?
Email Now?
Everything you
need to know.
Options, timing, and how it works.
The Close · Liquid Lemon × Lucky Cat Collective
Ready when you are.
Reply to the email thread with the option you’re going with and we’ll send the agreement the same day.
Questions? nick@liquidlemon.co