Two phases, one brand.
Phase 1 replaces the current WooCommerce site with a custom Shopify storefront built for how people buy oral care, and built to sell. Phase 2 adds a Dental Pros portal on the same Shopify: a public page that invites dentists and hygienists in, a login that captures their practice details, and a pro shop for the bulk products that go in patient goodie bags. Klaviyo email flows are optional, designed alongside the storefront.
The Storefront
A custom Shopify site designed and coded around the brand and the line, with the catalog rebuilt from scratch and the old URLs redirected.
The Dental Pro Portal
A Dental Pros page and gated login where dentists and hygienists register, plus a simple pro shop for the five or six bulk goodie-bag products.
Klaviyo Email Flows
Seven Klaviyo flows designed alongside the storefront so every email matches the new design, built inside your account, and live at launch.
The Storefront.
Original UX/UI design and custom front-end development, from first direction through QA and launch. A fresh build, not a port of the old site.
Scope of Work
Custom Shopify design and development, from initial UX/UI direction through development, QA, and launch.
Core site pages, including homepage, collections, custom product display pages, About, Contact, and FAQ.
Storewide components and utility pages: navigation, footer, search, 404 page, and legal-page implementation.
Custom slide-out cart with merchandising for multipacks, bundles, and upsells, where supported by the selected applications.
Accelerated checkout configuration, including Apple Pay, Shop Pay, and Google Pay, subject to provider eligibility.
Catalog set up fresh in Shopify, reviews imported from Amazon and Target by CSV, and old URLs redirected to the new pages.
Responsive, mobile-first development, including front-end performance, image optimization, and app consolidation.
Analytics implementation, including Meta Pixel and Google Analytics configuration and verification.
Two rounds of revisions per page during the design-review stage, with structured approval points throughout.
Project oversight from Nick and Andrew in Slack, with Nick leading design and development directly.
30 days of post-launch support: technical support, bug fixes, and small additions to the Shopify site.
Grin will own the final custom code, approved design files, and creative assets.
The Dental Pro Portal.
A professional side for the practices that hand Grin to their patients. A public Dental Pros page explains the program and invites dentists and hygienists to register, Grin captures who they are and where they practice, and approved pros log in to a focused shop of five or six pro products: bulk bags of individually wrapped units for patient goodie bags. Built inside the same Shopify store as the consumer site.
Scope of Work
Public Dental Pros page: why practices hand Grin to patients, what is in the pro line, and how to register.
Registration form that captures name, role, practice name, address, and contact, with approval before pro pricing is shown.
Pro login with its own navigation, with the consumer store untouched for shoppers.
Pro shop of five or six products: bulk bags of individually wrapped units at pro pricing, in clear bulk quantities.
Practice details saved to the Shopify customer record, so Grin knows every office that orders and can reach them in Klaviyo.
Pro pricing visible only to approved accounts, with order minimums if Grin wants them.
One-click reorder from past orders, with order history and receipts kept in the pro account.
Branded account emails for pros: registration received, approval, and order confirmation.
One catalog and one inventory across consumer and pro, so stock and product content stay in sync.
30 days of post-launch support for the portal. Grin owns the final custom code and design files.
Klaviyo Email Flows.
Creative designed in Figma alongside the storefront, so every flow shares the new site’s typography, color, and voice from the first send, and implemented directly inside Grin’s Klaviyo account. Nothing is handed over as a file for someone else to build.
Scope of Work
Welcome Flow: six emails introducing the brand and driving first-order conversion.
Abandoned Cart and Checkout Flows: two sequences of six emails, recovering shoppers who leave without ordering.
Post-Purchase Flow: eight to ten emails covering the first order, product education, and cross-sell.
Winback, browse abandonment, and replenishment flows, bringing back lapsed customers and driving reorders.
Custom campaign master template designed for Grin and structured for future campaigns.
Klaviyo implementation, including onsite forms, email capture, and list-growth infrastructure.
Transactional email styling for branded order and shipping communications.
Editable Figma source files for all email creative, provided for continued in-house use.
Phase 1 first, then Phase 2.
Agreement signed, payment cleared, and account access granted. Strategy session with the Grin team.
A V1 of the Shopify storefront in your hands for review and approval.
Phase 1 live: the storefront, and the Klaviyo flows if selected, after QA and a full launch check.
Kicks off once the storefront is live, on its own 30 to 45 day track, with 30 days of support after each launch.
Account access. We build the new store inside our Shopify Partner account and transfer full ownership to Grin at launch, or inside a store Grin opens. Grin provides the domain and DNS records, and access to Klaviyo if selected. The timeline begins once access is in place.
Client responsibilities. Grin will provide brand assets, approved photography and video, product information, pricing, policies, and claims, plus the pro product list, pro pricing, and any approval criteria before Phase 2. If content is not ready, we build with placeholders and swap in final assets and copy before launch.
Investment and billing. Phase 1 is $12,500, due at kickoff. Phase 2 is $12,500, due at Phase 2 kickoff once the storefront is live. The Klaviyo email flows, including implementation, are an optional $5,500 add-on, invoiced with Phase 1 if selected. Work commences on payment and receipt of the access reasonably required to begin.
Third-party costs. Shopify plan fees, paid apps, including a gated-access or pro-pricing app where Phase 2 requires one, software licenses, and payment-processing fees sit outside the project fees. They are paid directly by Grin and never marked up by Liquid Lemon.
CPG is our home turf.
Olipop · Built by Liquid Lemon ↗A decade of
custom Shopify.
We've been designing and developing custom Shopify sites for about ten years. Every storefront pattern that matters, we've built, shipped, and refined dozens of times.
10+ yearsProven engine,
zero templates.
Nothing we ship starts from a theme. Over a decade of client builds we engineered our own private Shopify foundation for the unforgiving parts: cart drawers, upsell logic, performance. Only our clients get it, and every storefront is custom-coded on top of it. That's why your budget goes to design and conversion instead of re-solving solved problems.
Zero templatesBuilt around
your brand.
Because the foundation is already engineered, your budget goes where it matters: the front end. Every page, section, and interaction your customers touch starts from a blank canvas, built in custom code around your brand guide and references, then elevated with our own creative direction.
100% design focusBuilt and in production.
Klaviyo, handled.
We specialize in email design and retention as well. Figma-designed, Klaviyo-built flows and campaigns shipped for CPG and apparel brands.
Priced separately from the Sprint
Hover to preview · Click to view the full emailTap an email to view it in full
A design studio,
built by operators.
We built Liquid Lemon as operators: lean team, no layers, no agency theater. We've launched custom Shopify sites for some of the biggest brands in DTC. Custom, fast, and engineered to convert from order one.
Nick Scott
Co-Founder & CEO, Liquid Lemon
Co-founder of Big Baby Ventures. Has led performance marketing and Shopify builds for brands like Gymshark, Olipop, Hero Cosmetics, and Alphalete. Obsessed with the intersection of conversion strategy and design craft.
LinkedIn
Andrew Zam
Co-Founder & VP, Liquid Lemon
Runs client partnerships, growth strategy, and operations at Liquid Lemon. Ensures every build ships on time, polished, and built to convert. The reason things run like clockwork.
LinkedInEverything you need to know.
Options, timing, and how it works.
Get Started?
Investment?
in Phase 2?
Current Site?
the Build?
Need From Us?
Everything you
need to know.
Options, timing, and how it works.
The Close · Liquid Lemon × Grin
Ready when you are.
Reply to the email thread and we’ll send the agreement and the invoice the same day.
Questions? nick@liquidlemon.co