The Proposal · September 2026

 

 

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The Proposal · The Launch Package

The Launch Package.

$20,000
Logo & Brand · Package Design · Custom Shopify Site · Email

Everything Eternyx needs to launch, in one engagement at one flat price. The brand and the packaging are built first, because the product has to look right in a customer's hands before the site has anything to sell.

01  Logo & Brand Designed

Logo designed from scratch: concept directions, then refinement down to one final mark.

Logo system: primary, secondary, and submark, with clear space, minimum sizes, and every file format.

Color: full palette with hex, RGB, CMYK, and Pantone for print.

Typography: display and body faces, weights, and a working type scale.

Usage rules for the marks, color, and type across packaging, site, and email, in a single-page guideline your team and any printer can work from.

02  Package Design Print-ready

Primary packaging designed to the structure and material you are producing in.

Secondary and outer packaging, plus labels, seals, and inserts, for the launch product.

Print-ready artwork on your printer's dielines, at correct bleed, resolution, and color space.

Required panel content laid out: ingredients, net contents, barcode, and legal marks.

Editable source files, so future flavors, sizes, and SKUs extend the same system, designed and quoted separately.

03  Custom Shopify Site Designed and built

Full custom design and front-end development on Shopify.

Homepage, collection pages, custom product pages, About, Contact, and FAQ.

Storewide components and utility pages: navigation, mega navs, footer, search, 404, and legal pages.

Subscription built with Stay.ai: subscribe and save on the product page, configured and live at launch.

Slide-out cart with upsell logic, plus Apple Pay, Shop Pay, and Google Pay.

Reviews installed and styled, mobile-first build, tracking configured and verified.

04  Email & Retention Built in Klaviyo

Welcome, abandoned cart, and abandoned checkout flows, designed and live.

Post-purchase, winback, and browse abandonment, covering the first order and the next one.

Campaign master template built for the brand and structured for future sends.

Onsite capture forms and branded transactional email, with editable Figma files.

Subscription lifecycle emails: upcoming order, failed payment, and cancellation saves, built around the Stay.ai setup.

Everything built inside your own Klaviyo account, which you own from day one.

How it runs. The logo and packaging are approved first, then the site and the email system are built on top of the finished brand.

You own everything: the code, the design files, the packaging source art, and every Figma file.

Billing: $20,000 at kickoff. Brand and packaging start immediately.

Third-party costs: Shopify, apps, fonts, and printing are billed to you directly, never marked up.

CPG is our home turf.

Olipop · Built by Liquid Lemon ↗
Experience

A decade of
custom Shopify.

We've been designing and developing custom Shopify sites for about ten years. Every storefront pattern that matters, we've built, shipped, and refined dozens of times.

10+ years
gymshark.com ↗
Framework

Proven engine,
zero templates.

Nothing we ship starts from a theme. Over a decade of client builds we engineered our own private Shopify foundation for the unforgiving parts: cart drawers, upsell logic, performance. Only our clients get it, and every storefront is custom-coded on top of it. That's why your budget goes to design and conversion instead of re-solving solved problems.

Zero templates
bitetoothpastebits.com ↗
Design

Built around
your brand.

Because the foundation is already engineered, your budget goes where it matters: the front end. Every page, section, and interaction your customers touch starts from a blank canvas, built in custom code around your brand guide and references, then elevated with our own creative direction.

100% design focus
herocosmetics.us ↗
Our Work

Built and in production.

Email Work

Klaviyo, handled.

We specialize in email design and retention as well. Figma-designed, Klaviyo-built flows and campaigns shipped for CPG and apparel brands.

Priced separately from the Sprint
Hero Cosmetics email design
Hero Cosmetics Skincare
Tabs email design
Tabs Chocolate
Bite email design
Bite Personal Care
Olipop email design
Olipop Beverage
Snoozy email design
Snoozy Wellness

Hover to preview · Click to view the full emailTap an email to view it in full

Who We Are

A design studio,
built by operators.

We built Liquid Lemon as operators: lean team, no layers, no agency theater. We've launched custom Shopify sites for some of the biggest brands in DTC. Custom, fast, and engineered to convert from order one.

Nick Scott

Nick Scott

Co-Founder & CEO, Liquid Lemon

Co-founder of Big Baby Ventures. Has led performance marketing and Shopify builds for brands like Gymshark, Olipop, Hero Cosmetics, and Alphalete. Obsessed with the intersection of conversion strategy and design craft.

LinkedIn
Andrew Zam

Andrew Zam

Co-Founder & VP, Liquid Lemon

Runs client partnerships, growth strategy, and operations at Liquid Lemon. Ensures every build ships on time, polished, and built to convert. The reason things run like clockwork.

LinkedIn

FAQ

Everything you need to know.

Reply to the email thread and we send the agreement and invoice, then open a shared Slack channel with Nick and Andrew. Brand and packaging start first, so the product is right before the site has anything to sell.
How Do We
Get Started?
All four workstreams, for one flat price of $20,000: the logo and brand guidelines, the package design, the custom Shopify site, and the Klaviyo email flows. There are no add-ons and nothing is held back for a second quote.
What Is in
the $20,000?
Your printer’s dielines and print specification for each component, the structure and material you are producing in, and the required panel content: ingredients, net contents, barcode, and any legal marks. With those in hand we design to the real box rather than a mockup that has to be redrawn later.
What Do You Need
for the Packaging?
1. Visual identity: logo, color, and typography. 2. The one-page brand guideline. 3. Package design, drawn on your printer’s dielines. 4. The custom Shopify site. 5. The Klaviyo email system. Nothing downstream starts before the brand is approved, so the packaging and the site are never fighting each other.
What Order Does
the Work Happen?
Anything that already exists: logo files, product photography, and product information, plus pricing and policies. If content is not ready, we start with placeholders and swap in final assets and copy before launch.
What Do You
Need From Us?
We design it, your printer prints it. Printing is billed to you directly and never marked up. We work to their dielines and specification and hand over print-ready artwork, and we will talk to them directly if that is easier for you.
Who Handles
the Printing?
FAQ

Everything you
need to know.

Options, timing, and how it works.

How do we get started?
Reply to the email thread and we send the agreement and invoice, then open a shared Slack channel with Nick and Andrew. Brand and packaging start first, so the product is right before the site has anything to sell.
What is in the $20,000?
All four workstreams, for one flat price of $20,000: the logo and brand guidelines, the package design, the custom Shopify site, and the Klaviyo email flows. There are no add-ons and nothing is held back for a second quote.
What do you need for the packaging?
Your printer’s dielines and print specification for each component, the structure and material you are producing in, and the required panel content: ingredients, net contents, barcode, and any legal marks. With those in hand we design to the real box rather than a mockup that has to be redrawn later.
What order does the work happen in?
1. Visual identity: logo, color, and typography. 2. The one-page brand guideline. 3. Package design, drawn on your printer’s dielines. 4. The custom Shopify site. 5. The Klaviyo email system. Nothing downstream starts before the brand is approved, so the packaging and the site are never fighting each other.
What do you need from us?
Anything that already exists: logo files, product photography, and product information, plus pricing and policies. If content is not ready, we start with placeholders and swap in final assets and copy before launch.
Who handles the printing?
We design it, your printer prints it. Printing is billed to you directly and never marked up. We work to their dielines and specification and hand over print-ready artwork, and we will talk to them directly if that is easier for you.

The Close · Liquid Lemon × Eternyx

Ready when you are.

Reply to the email thread with the option you’re going with and we’ll send the agreement the same day.

Questions? nick@liquidlemon.co