Built around the science.
One engagement, one launch-ready site, paced deliberately rather than sprinted: a creative-direction phase before any page is designed, and an extended revision program built into the fee, reviewed in a live preview and Figma with your creative director on every call. Klaviyo flows and content direction are optional, designed by the same team so everything matches.
Custom Shopify Build
Advanced custom build: science page, advisory board, SEO/GEO blog, reviews and subscriptions, landing page template, six revision rounds.
Klaviyo Flows
All the core foundation flows plus the Stay AI subscription flows, designed with the site so every email matches, built inside your Klaviyo.
AI Video + Content Direction
AI product animations, a shot list built from the site, and creative direction for the NYC shoot. John’s shoot is quoted separately.
The Site.
Original UX/UI design and custom front-end development, from first direction through QA and launch readiness, with an extended revision program so the detail is right.
Scope of Work
Custom Shopify design and development, from initial UX/UI direction through development, QA, and launch.
Core site pages, including homepage, collections, custom product display pages, About, Contact, and FAQ.
Science and clinical page: the formulation, trial results, and before-and-afters as they come in.
Advisory board section with dermatologist and advisor profiles.
Blog set up for SEO and GEO: templates, categories, structured data, and author pages, ready for posts.
Reviews and subscriptions integration, Okendo and Stay AI recommended, with one-time and subscribe-and-save options.
One personalized landing page template, so pages by acne type and ad angle can be added once data shows which angles win.
Custom slide-out cart with upsell merchandising, and accelerated checkout with Apple Pay, Shop Pay, and Google Pay.
Responsive, mobile-first development with performance, image optimization, and analytics: Meta Pixel and Google Analytics.
Extended revision program: six rounds per page in the live preview and Figma, with a review call each round.
Built with placeholders so the design leads; finals and clinical results swap in as they land, without extra development.
Nick and Andrew in Slack, 30 days of post-launch support, and D Sequence owns the code, design files, and assets.
Klaviyo Email Flows.
We are designing the site, so the flows should match it: creative designed in Figma alongside the storefront, so every email shares its typography, colour, and voice from the first send, and implemented directly inside D Sequence’s Klaviyo account. The core foundation flows and the Stay AI subscription flows, in one build. The flows start once the final site design is approved, and are billed then, not with the site.
Scope of Work
Welcome Flow: six emails introducing the brand and driving first-order conversion.
Abandoned Cart and Checkout Flows: two sequences of six emails, recovering shoppers who leave without ordering.
Post-Purchase Flow: eight to ten emails covering the first order, routine education, and cross-sell.
Winback, browse abandonment, and replenishment flows, bringing back lapsed customers and driving reorders.
Klaviyo implementation, including onsite forms, email capture, and list-growth infrastructure, plus transactional styling.
Subscription lifecycle flows: upcoming charge, shipment, skip, swap, and failed payment, all styled to the brand.
Cancellation save flow, offering a pause, a change of cadence, or a swap before a subscription ends.
Stay AI subscription events connected to Klaviyo, so every lifecycle email fires from real subscription data.
Subscriber onboarding: the first routine, what to expect, and how to manage deliveries.
Editable Figma source files for every flow, and the campaign template structured for future sends.
AI Video and Content Direction.
The site dictates the content. Once the design is locked we lock the asset list, then direct the shoot and the AI animations to fill every slot, so neither workstream waits on the other. Core assets and paid testing come first; advanced animation can follow after launch. Billed once approved and the work is under way, not with the site.
Scope of Work
AI product animations and visual treatments for the site, core assets prioritized for launch.
Shot list built from the site structure, so every slot on the site has a planned asset.
Creative direction for the NYC shoot: lifestyle, product, and derm talking heads.
Selects and direction for the edit, so the imagery drops into the slots it was planned for.
Final assets swap into the placeholders without extra development, before launch or after.
Clinical before-and-after imagery comes from the D Sequence studies and is placed as it lands.
Not included: the shoot itself. Photographer, videographer, crew, models, and studio are billed at cost or direct to you.
We connect you with John, a freelance photographer and videographer we work with, who quotes the shoot directly.
Paced, not sprinted.
Agreement signed, payment cleared, and account access granted. Strategy and creative-direction session with the D Sequence team.
Creative direction first: references, moodboard, type and colour system, agreed with your creative director. Then a V1 in the live preview with Figma.
Six revision rounds at a considered pace, a review call each. Design locked, asset list locked, flows and content begin if selected.
QA, final assets in, launch-ready at about ninety days. An optional $2,500/mo retainer carries it to the June launch.
Account access. D Sequence will provide administrator or collaborator access to the Shopify store, administrator access to Klaviyo if selected, and access to the domain and DNS records where required. Everything is built inside D Sequence’s own accounts, and the timeline begins once access is in place.
Revisions. Six rounds of revisions per page are included. After the sixth, additional rounds are $2,000 each. A change of creative direction after the V1 is approved is quoted separately.
Investment and billing. $19,500 for the Shopify build and the extended revision program, due in full at kickoff. Klaviyo flows: optional $7,500, billed when the final design is approved and the flows begin. AI video and content direction: optional $7,500, billed once approved and under way. Neither is billed with the site.
Not included. The photo and video shoot: photographer, videographer, lighting crew, models, and studio or location, billed at cost or contracted directly with John. Clinical before-and-after imagery from your studies. Stay AI, Okendo, Klaviyo, and Triple Whale subscriptions, with partner discounts passed through, Shopify fees, and processing fees.
CPG is our home turf.
Olipop · Built by Liquid Lemon ↗A decade of
custom Shopify.
We've been designing and developing custom Shopify sites for about ten years. Every storefront pattern that matters, we've built, shipped, and refined dozens of times.
10+ yearsProven engine,
zero templates.
Nothing we ship starts from a theme. Over a decade of client builds we engineered our own private Shopify foundation for the unforgiving parts: cart drawers, upsell logic, performance. Only our clients get it, and every storefront is custom-coded on top of it. That's why your budget goes to design and conversion instead of re-solving solved problems.
Zero templatesBuilt around
your brand.
Because the foundation is already engineered, your budget goes where it matters: the front end. Every page, section, and interaction your customers touch starts from a blank canvas, built in custom code around your brand guide and references, then elevated with our own creative direction.
100% design focusBuilt and in production.
Klaviyo, handled.
We specialize in email design and retention as well. Figma-designed, Klaviyo-built flows and campaigns shipped for CPG and apparel brands.
Priced separately from the Sprint
Hover to preview · Click to view the full emailTap an email to view it in full
A design studio,
built by operators.
We built Liquid Lemon as operators: lean team, no layers, no agency theater. We've launched custom Shopify sites for some of the biggest brands in DTC. Custom, fast, and engineered to convert from order one.
Nick Scott
Co-Founder & CEO, Liquid Lemon
Co-founder of Big Baby Ventures. Has led performance marketing and Shopify builds for brands like Gymshark, Olipop, Hero Cosmetics, and Alphalete. Obsessed with the intersection of conversion strategy and design craft.
LinkedIn
Andrew Zam
Co-Founder & VP, Liquid Lemon
Runs client partnerships, growth strategy, and operations at Liquid Lemon. Ensures every build ships on time, polished, and built to convert. The reason things run like clockwork.
LinkedInEverything you need to know.
Options, timing, and how it works.
Get Started?
Investment?
Revisions Work?
Content Work?
Email Build?
You Recommend?
Everything you
need to know.
Options, timing, and how it works.
The Close · Liquid Lemon × D Sequence
Ready when you are.
Reply to the email thread and we’ll send the agreement and the invoice the same day.
Questions? nick@liquidlemon.co