The Proposal · July 2026

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The Proposal · Option 01

Core Launch.

$12,500
Shopify $7,500 · Email $5,000

Fully custom Shopify site, designed and developed from scratch. No prebuilt theme.

Every page: homepage, collections, product pages with all pack configs, cart, content pages, ad landing pages.

Stay.ai subscriptions with pause, skip, and cancel controls. Subscribe & save toggle in cart.

Slide-out cart with upsell and bundle logic, plus express checkout: Apple Pay, Shop Pay, Google Pay.

Welcome, abandoned cart & checkout, and post-purchase flows. Designed in Figma, live in Klaviyo.

Flavor-match quiz and a branded master email template.

Mobile performance optimization: page speed, image optimization, app cleanup, smart caching.

Launch QA and a full month of post-launch support.

Timeline: development starts midweek, July 29–30. V1 of the site ready for review mid-August; launch mid-September or sooner.

From Atomos: brand strategy, copywriting, brand guide, and product photography, per the brief. We handle all design and development.

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The Proposal · Option 02

Full Lifecycle.

$18,000
All six retention flows included

Everything in Core Launch, plus the complete retention engine, live in Klaviyo at launch:

Subscription lifecycle & billing reminder flows, including failed-payment (dunning) recovery. Synced with Stay.ai.

Cancellation save flow: exit survey with skip-a-month and flavor-swap offers, built into the Stay.ai cancellation path.

Replenishment reminders by pack size and consumption cadence, email and SMS.

Extended post-purchase: cross-sell, variety-pack upsell, and review & UGC request flows.

Browse abandonment, one of the highest-ROI flows in food & beverage DTC.

Sunset & re-engagement to protect deliverability as the list scales.

Add-ons: every flow above can also be added to Core Launch individually, before or after launch.

After launch: one month of support included with both options. Ongoing site support available at $3,500/mo: updates, new sections, tech, and CRO. Shopify plan, Klaviyo, and apps billed directly to the brand.

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CPG is our home turf.

Olipop · Built by Liquid Lemon ↗
Experience

A decade of custom Shopify.

We've been designing and developing custom Shopify sites for about ten years. Every storefront pattern that matters, we've built, shipped, and refined dozens of times.

10+ years
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Framework

The hard parts, already built.

After building the same features over and over, why bill you for work we've already done? The intense engineering, headers, cart drawers, upsell logic, lives inside Shopify frameworks we developed ourselves, battle-tested across years of client builds.

Zero re-billing
02 / 03
Design

Customized around your brand.

Because the foundation is pre-built, the budget goes to front-end design. We customize every page, section, and interaction around your brand guide.

100% design focus
03 / 03
Our Work

Built and in production.

CPG is our bread and butter. We've grown brands from 0 to multiple 8 figures and beyond.

drinkolipop.com
Olipop
Olipop
Beverage · Better-For-You

Full Shopify build for one of the fastest-growing better-for-you beverage brands in the US. A flavor-first storefront built around subscription, bundle logic, and a DTC funnel that converts browsers into subscribers.

+44%
Subscription Rate
herocosmetics.us
Hero Cosmetics
Hero
Beauty
2×
ATC Rate
bitetoothpastebits.com
Bite
Bite
Personal Care
28d
Build Delivery
gymshark.com
Gymshark
Gymshark
Apparel
+38%
Add to Cart Rate
alphaleteathletics.com
Alphalete
Alphalete
Apparel
+2.2%
Conversion Rate
Email Work

Inbox, handled.

Figma-designed, Klaviyo-built. A sample of flows and campaigns we've shipped for CPG brands.

Olipop email design
Olipop Beverage
Bite email design
Bite Personal Care
Poppi email design
Poppi Beverage
Tabs email design
Tabs CPG
Snoozy email design
Snoozy Wellness

Hover to preview · Click to view the full emailTap an email to view it in full

Who We Are

Built by operators,
not an agency.

We've built and scaled multiple seven-figure agencies and helped launch storefronts for some of the biggest brands in DTC. Liquid Lemon exists for one reason: most Shopify agencies are slow, bloated, and overpriced. So we rebuilt the model. One scope. One price. One custom Shopify site built to convert.

This is a founder to founder relationship. You work directly with Nick and Andrew in a shared Slack channel, no account managers in between. Nick leads the build as our principal designer and developer.

Nick Scott

Nick Scott

Co-Founder & CEO, Liquid Lemon

Co-founder of Big Baby Ventures and BLCKHAT. Has led performance marketing and Shopify builds for brands like Gymshark, Olipop, Hero Cosmetics, and Alphalete. Obsessed with the intersection of conversion strategy and design craft.

LinkedIn
Andrew Zam

Andrew Zam

Co-Founder & VP, Liquid Lemon

Co-founder of BLCKHAT. Runs client partnerships, growth strategy, and operations at Liquid Lemon. Ensures every build ships on scope, on time, and built to convert. The reason things run like clockwork.

LinkedIn

Taste

Your storefront is your brand's first impression. We build stores that look like they cost five times what they did.

Speed

Development starts the moment the agreement is signed. V1 of the site in your hands for review mid-August, live mid-September. No six-month timelines, no scope creep.

Transparency

Fixed price. Fixed scope. You know exactly what you're getting before we write a single line of code.

FAQ

Everything you need to know before we start building.

Development starts the moment the agreement is signed. Fully underway the first week, V1 ready for your review mid-August, launch mid-September or sooner.
When Can
We Start?
Per the brief: Atomos leads brand strategy, positioning, and copywriting, and supplies the brand guide and product photography. We handle all design and development.
What Do You
Need From Us?
Yes. Designed and developed from scratch, no prebuilt theme. The heavy engineering lives in frameworks we built over ten years, so the budget goes to front-end design.
Is the Site
Really Custom?
We configure Stay.ai with pause, skip, and cancel controls, wired into subscription-first product pages and a one-time vs. subscribe & save toggle in the cart.
How Do
Subscriptions Work?
Designed in Figma around your copy, built live in Klaviyo before launch: welcome, abandoned cart & checkout, and post-purchase, plus the flavor-match quiz and a branded master template.
Who Builds
the Email Flows?
Yes, any flow can be added before or after launch. Full Lifecycle ships all six live at launch, so the complete lifecycle runs from the first order.
Can We Add
Flows Later?
Launch QA and a full month of post-launch support are included. After that, ongoing site support is available at $3,500/mo: updates, new sections, tech maintenance, and CRO.
What Happens
After Launch?
Third-party costs: Shopify plan, Klaviyo, and subscription / review apps are billed directly to the brand. Copywriting and photography come from Atomos, per the brief.
What's Not
Included?

Questions? Reach out at nick@blckhat.co

FAQ

Everything you
need to know.

Before we start building.

When can we start?
Development starts the moment the agreement is signed. Fully underway the first week, V1 ready for your review mid-August, launch mid-September or sooner.
What do you need from us?
Per the brief: Atomos leads brand strategy, positioning, and copywriting, and supplies the brand guide and product photography. We handle all design and development.
Is the site really custom?
Yes. Designed and developed from scratch, no prebuilt theme. The heavy engineering lives in frameworks we built over ten years, so the budget goes to front-end design.
How do subscriptions work?
We configure Stay.ai with pause, skip, and cancel controls, wired into subscription-first product pages and a one-time vs. subscribe & save toggle in the cart.
Who builds the email flows?
Designed in Figma around your copy, built live in Klaviyo before launch: welcome, abandoned cart & checkout, and post-purchase, plus the flavor-match quiz and a branded master template.
Can we add flows later?
Yes, any flow can be added before or after launch. Full Lifecycle ships all six live at launch, so the complete lifecycle runs from the first order.
What happens after launch?
Launch QA and a full month of post-launch support are included. After that, ongoing site support is available at $3,500/mo: updates, new sections, tech maintenance, and CRO.
What's not included?
Third-party costs: Shopify plan, Klaviyo, and subscription / review apps are billed directly to the brand. Copywriting and photography come from Atomos, per the brief.

Questions? Reach out at nick@blckhat.co